I’m writing to tell you about our exciting changes to My Little Swans. Last year was about building our site content and making use of our limited-membership model to gain live user feedback. This year, we want to make our resources available to a larger community of luxury travelers, so we are moving to an open model as of today. All the benefits of My Little Swans will be yours free of charge—expert advice, personally vetted itineraries, our trusted network of global travel partners, and the shared insights and experiences of our dynamic member community. All you need to do is register.

We have the resources in place to allow you to plan a dream trip anywhere in the world. Our site now offers complete itineraries and details for more than 30 featured destinations. We give you direct access to the best regional travel partners in over 80 countries, who can design a one-of-a-kind trip tailored to your specific interests. And because going direct eliminates hidden third-party costs, you’ll save money as well as time and effort. Sign up now, and you’ll have the Web’s premier luxury travel service at your fingertips, whether you’re on your laptop, iPhone or iPad.

We’ve worked hard over the last year to make My Little Swans a powerful resource, and we will continue to develop content and seek out the best regional partners. We are also in the process of enhancing our My Trips tool, making it a true travel-planning workspace where you can create itineraries, type in comments, and grab content from anywhere on the Web.

We’re very excited about the next phase of our journey—I hope you’ll join us!

Warm Regards,
Katrina Garnett